Foodtech Pathshala
Explore how consumer behaviour, colour psychology, typography and visual hierarchy influence packaging decisions, along with strategies for creating shelf impact, brand differentiation, and distinctive packaging shapes and structures.
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Saturday, 03 Oct 2026 — 05:00 PM IST
🔒 Join link will be available to enrolled students 60 minutes before the session
Understand how consumers perceive and interact with packaging. The session will cover consumer behaviour, colour psychology, typography, visual hierarchy, brand differentiation and shelf impact, helping participants understand how design influences attention, perception and purchase decisions.
Focus on translating design into effective packaging structures. Participants will explore packaging shapes, formats, functionality, structural differentiation and how physical packaging can improve visibility, usability and brand recognition on the shelf.
Founder • Impressions Vision Designed • Industry Veteran
Anjushree Ramanarayanan, Founder of Impressions Vision Designed. An Engineering graduate in Printing and Packaging Technology with 12+ years of overall experience in the industry and 5+ years of specialization in core graphic and packaging designing. Forte includes helping with packaging, branding from scratch to production, packaging design, and visual communication, helping startups and emerging brands build strong, impactful visual identities. Passionate about creating strategic, market-driven, and visually compelling designs that elevate brand presence and drive business growth.
Experience
12+
Highlights
100+
"I never realised how much psychology goes into packaging. The session completely changed the way I look at colours, typography and shelf placement. Very practical and insightful."
"The section on shelf impact was a real eye-opener. I came away with a much clearer understanding of why some products stand out instantly while others get lost among competitors."
"What I loved about the masterclass was the connection between design and consumer behaviour. It wasn’t just about making packaging look good—it was about making it work commercially."
"A very useful session for anyone working on a food or FMCG brand. Understanding visual hierarchy, colour psychology and shelf presence from a business perspective was extremely valuable."
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Foodtech Pathshala
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