Turning Traditional Foods into Modern Brands

Kaushal Dongre is a food entrepreneur and the Founder & CEO of Paawak Foods, one of India’s leading brands in the value-added jaggery segment. With a vision to transform jaggery from a traditional commodity into a modern, hygienic, and consumer-friendly product, he has successfully built an innovation-driven brand focused on quality, convenience, and consumer trust.

Over the years, he has pioneered product innovation in the natural sweetener category, introducing process-patented jaggery products and building a strong presence across retail and digital platforms. His entrepreneurial journey reflects resilience, innovation, and a deep commitment to promoting healthier food choices while empowering farmers through sustainable sourcing and long-term partnerships.