Foodtech Pathshala
Learn how to launch and scale food & beverage products across General Trade, Wholesale, HoReCa, Modern Trade, E-Com, Q-Com, and Export channels.
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Saturday, 27 Jun 2026 — 04:00 PM IST
Understand the importance of Go-To-Market strategy in the food & beverage industry and learn how different trade channels work for product launches.
Students will master how to identify the right sales channels, understand different outlet types in General Trade, and evaluate launch opportunities using SWOT for General Trade, Wholesale, and HoReCa/Institution channels.
Learn how to choose the best sales channel for your food product and understand the launch process across Modern Trade, E-Commerce, Quick Commerce, and Export.
Students will master how to evaluate different growth channels, use a channel matrix based on product life cycle, and identify the most suitable route-to-market for scaling a food or beverage brand.
Sales and Marketing Consultant • 23+ years of experience across FMCG, retail, distribution, trade marketing, brand activation, and channel development.
Seasoned business and sales consultant with 23+ years of experience across FMCG, retail, distribution, trade marketing, brand activation, and channel development. Combines deep corporate grounding with entrepreneurial execution to help organizations improve go-to-market strategy, sales effectiveness, trade visibility, distribution reach, and commercial performance.
Brings a practitioner-led consulting approach shaped by leadership assignments in Nestlé India, Pidilite Industries, Flair Pens, and multiple entrepreneurial ventures. Since 2015, worked as a sales and marketing consultant supporting organizations through customized interventions in GTM strategy, annual business planning, modern trade listing, sales operations, recruitment, training, and development.
Experience
23+ Years
Highlights
100+
Real results from our alumni.
A healthy snack brand improved its GTM strategy by shifting focus from only online sales to General Trade and Modern Trade. By selecting the right SKU size, improving counter visibility, and targeting high-footfall grocery stores, the brand increased repeat purchases and built stronger local market presence.
3x repeat orders in 6 monthsA ready-to-drink beverage brand used channel mapping to identify the best outlets for launch. Instead of entering every market at once, the brand focused on cafés, premium grocery stores, and HoReCa partners. This helped them control distribution, improve sampling, and generate faster product trials.
10+ retail outlets added in 90 daysA fresh food brand was initially struggling with online-only sales due to delivery and shelf-life challenges. After understanding channel fit, the brand moved toward wet markets, neighborhood fresh trade, and selected local grocers. This improved product movement, reduced wastage, and helped the brand reach the right customers.
2x sales growth through channel correctionRegister TODAY for ₹999 and unlock these premium resources.
Get a practical checklist to evaluate General Trade, Modern Trade, HoReCa, E-Com, Q-Com, Wholesale, and Export channels before launching your food or beverage product.
A practical checklist to review mandatory food label details before printing or launching a packaged food product.
"This session helped me understand which sales channel actually fits my product. Earlier, I was only thinking about online sales, but now I have clarity on General Trade, Modern Trade, and HoReCa opportunities."
"The course explained GTM in a very practical way. The channel matrix and outlet examples helped me plan where to launch first instead of trying to sell everywhere at once."
"The best part was the practical assignment. Mapping my product across small grocers, wholesale, and quick commerce gave me a clear idea of the best-fit and worst-fit channels."
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Foodtech Pathshala
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