Have a business idea but don’t know where to start? This 2-day masterclass will take you from idea to launch, covering business validation, product development, costing, branding, compliance, sales, and customer acquisition—followed by a practical 30-day roadmap to start and build your business.
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Day 1 will focus on turning an idea into a viable business opportunity. Participants will learn how to identify the right market opportunity, understand their target customer and their pain points, define a strong value proposition, study competitors, validate their business idea, and develop a practical business model. The session will also cover product/service positioning, basic market research, revenue models, pricing fundamentals, and how to test an idea before investing significant time or money.
Day 2 will focus on actually getting the business ready to launch. Participants will learn the essentials of business setup and compliance, costing and pricing, branding and positioning, packaging/presentation, sales channels, digital presence, customer acquisition, and strategies to secure their first customers. The session will culminate in creating a 30-day launch roadmap, covering the key actions required to move from business idea to an operational, market-ready business.
Co-Founder • Food Tech Pathshala • Industry Veteran
A serial food-technology entrepreneur and MSME mentor with 20+ years across India and the USA. He founded Exelon Foodbio Advisors and co-founded FoodTech Pathshala. A chemical engineer (ICT/UDCT) with a US MS & MBA and CFA & FRM charters, he mentors food, beverage and agri startups and serves as Vice President of AFST(I).
Experience
20+
Highlights
Trained 10k+
Worked with


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